Pablo de Mello

Studiorion Architects Branding

Personal Project

Branding + Graphic design

London, 2017

Studiorion is an architectural branding project focused on precision, structure, and creative clarity. The goal was to develop a visual identity that reflects the studio’s design philosophy while maintaining a clean and contemporary presence.

The challenge was to balance technical precision with creative expression. The objective was to create a visual language that reflects both structure and creativity, allowing the brand to feel disciplined while still expressing a clear design perspective.

The concept was inspired by the Orion constellation position represented on the celestial map. Once the main icon was created, it was all about creating a compelling visual brand utilizing elements from architecture language such as sharp edge shapes, structure and alignment, grids and spatial organisation. A minimal and systematic approach was used to create a strong visual framework, allowing the identity to feel both controlled and expressive.

The final identity emphasises layout, proportion, and hierarchy, mirroring the principles of architecture itself. The result is a clear and intelligent visual system that communicates both the studio’s technical expertise and its creative approach.