Pablo de Mello

Castello di Santa Ruffina Winery Branding

Personal Project

Photographs + Graphic design

London, 2018

Castello di Santa Ruffina is a winery branding project rooted in heritage, craftsmanship, and regional identity. The goal was to create a visual identity that reflects the tradition and quality of winemaking while appealing to a contemporary audience.

The challenge was to preserve a sense of authenticity without relying on outdated or overly ornate visual styles. Many winery brands lean heavily on classic aesthetics, which can limit their ability to stand out in a modern and competitive market.

The concept was built around the balance between tradition and refinement. Classic visual references were combined with a clean and structured design approach, creating an identity that feels both timeless and relevant. Attention was given to typography, composition, and material application to reinforce a sense of quality and craftsmanship.

The final outcome is a cohesive brand system applied across packaging, labels, and communication materials, positioning Castello di Santa Ruffina as a sophisticated and contemporary winery while maintaining a strong connection to its heritage.