Pablo de Mello

Physiomind Studio Branding

Personal Project

Branding + Graphic design

London, 2017

Physiomind Studio is a wellness-focused branding project that combines physical therapy and mental wellbeing into a unified experience. The goal was to create a visual identity that communicates trust, balance, and professionalism while remaining approachable and calming.

The challenge was to represent both physical and mental health within a single cohesive system. Many brands in this space tend to focus on one aspect, resulting in identities that feel either too clinical or overly soft and indistinct.

The concept was built around balance and harmony, using a clean and structured visual language supported by soft elements to create a sense of calm and clarity. The initial idea was to create a visual representation of wellness and the human being. I played with circles because of its smooth shape and continuous flux. Also explored the intersections and managed to create an unique icon resembling the human nature and mind. The design approach focuses on simplicity and consistency, reinforcing both professionalism and emotional comfort.

The final outcome is a solid brand applied across digital and physical touchpoints. Physiomind Studio is a modern and holistic wellness brand that supports both body and mind through a clear and reassuring visual identity.