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Lewis Stern Lawyers Branding

Personal Project

Branding + Graphic design

London, 2017

Lewis Stern is a legal branding project designed to communicate professionalism, trust, and authority. The goal was to create a visual identity that reflects the firm’s credibility while maintaining a clear and contemporary presence.

The challenge was to establish a distinctive identity within a sector that often relies on conservative and repetitive visual language. Many law firms adopt similar aesthetics, making it difficult to stand out while still conveying reliability and seriousness.

The brand was built around a crafted logo using the initials of the firm in a bold, modern and smooth way, indicting the its working philosophy. The typefont and colour palette only reflect that spirit. The adoption of a dotted pattern for photography has its origin in the dot used in the logo, separating both partners. It is a particular method of delivering imagery in a modern and unique sense and, at the same time, integrating with text in an exciting way.

The final identity focuses on consistency and restraint, allowing the brand to communicate authority and excellence without excess. Through its clean and controlled visual language, the firm presents itself as trustworthy, established, and confident in its expertise.