SharpFit

Personal Project

Graphic design + branding

London, 2026

SharpFit is a contemporary gym brand built around precision, performance, and confidence. The identity is sharp, bold, and minimal, reflecting a results-driven mindset while remaining approachable for a wide audience aged 20–60. Through strong typography, a refined color palette, and dynamic visual language, the branding communicates strength, focus, and clarity—positioning SharpFit as a gym where smart training meets modern lifestyle.

Introduction

About the project

The main logotype - line logo

The main logotype - stacked logo

The inspiration for creating the brand

Logo colours

Colour palette

Typography

A5 Flyer

A1 Poster