Pablo de Mello

Grantour Travel Agency Branding

Personal Project

Graphic design + Branding + UI/UX + Editorial

London, 2024

Grantour is a travel agency concept focused on curated experiences and modern exploration. The goal was to create a brand identity that captures the excitement of travel while maintaining a refined and contemporary visual language.

The challenge was to avoid generic travel clichés while still communicating a sense of discovery and movement. Many travel brands rely on predictable visuals, making it difficult to stand out or create a distinctive identity.

The concept was built around the idea of travel as a collection of meaningful experiences rather than just destinations. All begun with the concept of movement: a paper airplane taking off and spinning in a circle shape resembling G letter. I felt that the deep blue shade added to a rich pink could work as a modern and premium combination for the colour palette. Afterwards, it was about working a clean and structured visual system, combined with subtle dynamic elements to evoke movement, freedom, and exploration.

The final outcome is a vibrant brand that crosses digital platforms and promotional materials, positioning Grantour as a modern and experience-driven travel agency that encourages users to explore with intention and clarity.