Pablo de Mello

Lycamobile

Professional Project

Branding + Graphic design

London, 2015 to 2017

Lycamobile is an international telecommunications company operating across multiple global markets. As a graphic designer, I worked on developing visual materials to support marketing campaigns, product communication, and brand consistency across different regions.

My role involved creating a wide range of assets, including digital advertising, social media content, web banners, and promotional materials. Each project required adapting designs to different audiences, offers, and market-specific needs while maintaining alignment with the brand’s visual identity.

The challenge was to communicate complex telecom products and offers in a clear and engaging way. Working across multiple countries also required flexibility and cultural awareness, ensuring that visuals remained relevant and effective across diverse audiences and platforms.

The selected works highlight a range of communication outputs, demonstrating the ability to translate product information into clear, accessible, and visually consistent design solutions across international markets.

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